COLD IS GOLD × MILLENNIAL COMPANY
OPERATIONAL BRIEF · APRIL 2026

A predictable flow
of new B2B clients.

This document lays out an operational plan to grow your inbound pipeline of UK B2B SME decision-makers through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

Scroll
01 / YOUR BUSINESS

We understand your DNA.

Millennial Company is a Go-To-Market business and brand consulting, experiential design and digital marketing agency, founded in 2010 and headquartered in Surrey-London, with delivery offices in Mumbai, Ahmedabad and Bangalore. The team covers the full digital spectrum: web design, mobile app development, SEO, paid ads, social media and brand consulting. The dual-shore model (UK trust, Indian execution) lets you serve UK B2B SMEs with a price-quality balance native UK agencies struggle to match. The agency was named No.1 Digital Marketing Agency 2020 by AKI and reports a 98% customer satisfaction rate across 500+ clients.

500+
happy clients
delivered across consumer goods, hospitality, beauty and B2B services
16+
years of experience
founded in 2010, with the operational depth to back the work
20+
certified experts
designers, developers and digital marketers across UK and India
98%
customer satisfaction
measured across the full client base — the credibility kicker for cold outreach

What sets you apart

The dual-shore model is the structural play. UK HQ in Surrey-London means a local point of contact, UK business hours, and a trusted address that opens doors UK SMEs would never open for a pure offshore agency. Delivery in Mumbai, Ahmedabad and Bangalore means a price point UK B2B SMEs (10-100 employees) can actually justify, vs. native UK agencies. Few competitors hold both ends of that rope at once.

What we will push on your behalf

End-to-end digital growth services for UK B2B SMEs that have a website but no consistent inbound pipeline. The combined offer (web + SEO + paid + social) lets the prospect consolidate vendors with you, instead of juggling four specialists. The cold email pitch lands on a universal SME pain point — "we have the site, the leads aren't coming in" — and your dual-shore pricing keeps the conversation realistic for a 10-100 employee target.

02 / YOUR MARKET

A market identified and qualified.

We start from the official UK Business Population Estimates 2025 (Department for Business and Trade): around 244,000 SMEs of 10 to 100 employees in the UK. We then filter for B2B-leaning sectors (excluding pure consumer-facing retail, hospitality and personal services) and for ICP fit (firms digitally mature enough to need an agency, not yet locked into a long-term contract). The result is a realistic prospecting universe of about 50,000 UK B2B SMEs across professional services, B2B SaaS, manufacturing, distribution, construction and adjacent verticals.

~50,000
businesses identified
UK B2B SMEs of 10 to 100 employees, sector-agnostic within B2B
~25,000
contactable prospects
after applying the 50% ratio (decision-maker + email findable)
~412
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~82
potential new clients
over 12 months (UK B2B average closing rate: 20%)

How we build this database

We cross-reference several B2B data sources (LinkedIn databases, trade directories, public records) to identify companies that match your criteria. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading. Impossible to do manually on thousands of lines — this is what makes qualification possible at scale.

Why 50% are contactable

On any given market, we cannot always find a decision-maker contact and a valid business email. This 50% ratio is deliberately conservative, to give you realistic projections rather than optimistic ones.

This market is shown as an example so you can picture the scale. We can run the same analysis on any segment or geography you want to target.
03 / PROSPECT SAMPLE

10 companies identified by our AI.

Before launching at full scale, we always start with a sample of 10 real UK B2B prospects, picked across different sectors to demonstrate that the approach works beyond a single vertical. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits Millennial Company's offer. The same method will then be applied to your full database of ~25,000 contactable prospects.

For each prospect, our AI identifies a concrete signal: a recent piece of news, an expansion, a change in their offering. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

Avon Specialty Metals

Steven Munnoch · CEO
Gloucester-based recycler of nickel, cobalt and superalloys for aerospace, energy, medical and automotive supply chains.
SIGNAL DETECTED

Won the « Made in the UK, Sold to the World 2025 » Advanced Manufacturing & Construction prize (Department for Business and Trade). Exports up 192% over 3 years, sales into 20+ countries, £11.5M export revenue in 2023 alone. Three Queen's Awards already on the wall.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

An export-led B2B story across 20+ countries with a sustainability angle is exactly the kind of narrative that benefits from sharper international digital reach. Multi-language SEO, technical content marketing on recycled superalloys, and a refreshed B2B web presence are all natural levers Millennial can deploy with the dual-shore model.

02

Hayward Wright

Alistair Hayward-Wright · Managing Director & Founder
Midlands chartered accountancy and business advisory group serving owner-managed businesses, with offices in Redditch, Worcester, Solihull and Cannock.
SIGNAL DETECTED

April 2026 merger with Auker Rhodes (Leeds) — first office outside the Midlands, after Wharfside Accountancy (Birmingham) and Ansell Munden (Cannock). Clear M&A-led growth strategy across UK regions.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Each new geography needs its own localised digital presence and a fresh inbound funnel of owner-managed business prospects. End-to-end digital growth services map directly: local SEO per office, Google Ads geo-targeted to each region, content marketing on UK SME tax/finance topics. Three regional digital footprints to build out is exactly the type of recurring engagement Millennial sells well.

03

Sunswap

Michael Lowe · Co-Founder & CEO
UK cleantech building solar+battery transport refrigeration units (the Endurance) for fleet operators decarbonising the cold chain.
SIGNAL DETECTED

Raised £17.3M led by BGF (with Shell Ventures, Move Energy, Barclays). Expanded UK manufacturing capacity. Signed Samworth Brothers fleet contract; DFDS and TIP Group already on the customer roster.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Series-A scale-up phase with enterprise fleet customers means a long, education-heavy B2B sales cycle. Sustained thought leadership SEO, paid B2B targeting fleet managers, and a polished LinkedIn presence around the founder are the obvious accelerators. Millennial's full-stack offer (web + SEO + paid + social) is a clean fit.

04

Rakem Group

Philippa Glover · Managing Director
Bury-based industrial chemicals distributor and contract toll manufacturer serving paper, coatings, plastics, textiles, pharma and food.
SIGNAL DETECTED

Featured in The Manufacturer's « unsung engine of UK industry » piece. Published an op-ed advocating for Greater Manchester to make and not just invent — positioning the MD as a vocal industry advocate on UK industrial sovereignty.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

An MD with a public voice is gold for B2B content and LinkedIn marketing. Millennial can amplify that personal narrative across UK chemicals procurement teams in food, coatings and pharma — the exact buyers Rakem already serves — with a steady cadence of LinkedIn content, technical SEO, and B2B paid.

05

Champions Speakers

John Hayes · Co-Founder & CEO
Loughborough-based keynote speaker bureau, 8,000+ speakers on the books, organising 5,000+ events per year across 66 countries.
SIGNAL DETECTED

Named EAA Booking Agency of the Year 2025 by the Entertainment Agents' Association, on top of the « Made in the UK, Sold to the World 2025 » Consultancy & Professional Services prize. 122% growth over the last 2 years.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Their B2B target = corporate L&D buyers and event agencies, mostly reached through digital channels. Multi-country SEO (66 countries served), LinkedIn content for L&D leads, and paid B2B targeting in-house events teams are the obvious growth levers. Millennial's full-funnel offer maps directly.

06

Osbit

Brendon Hayward · Joint MD & Co-Founder
Northumberland-based engineering OEM building bespoke installation equipment for the offshore wind industry, part of the Venterra Group.
SIGNAL DETECTED

Opened a new manufacturing facility in Blyth creating 33 skilled jobs in offshore wind. Joined Venterra Group's £250M offshore wind platform. 120+ employees across Riding Mill and Port of Blyth sites.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Recruitment marketing for skilled engineers, plus B2B customer acquisition for offshore wind operators — both benefit from a strong digital presence. Their growth into a £250M+ sector demands a website and SEO that keeps pace with Vesta, GE and Siemens-Gamesa scale buyers' research. Millennial's combined web + SEO + employer branding offer covers both fronts.

07

Porotech

Dr Tongtong Zhu · Founder & CEO
Cambridge spin-out building porous gallium nitride micro-LED displays for AR/VR headsets, smartphones and other small-form-factor devices.
SIGNAL DETECTED

Unveiled the world's first monolithic full-colour micro-LED display using their Dynamic Pixel Tuning technology. Won the « Made in the UK, Sold to the World 2025 » Digital & Technology prize. 90% of revenue from exports.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Deep-tech with 90% export revenue means the buyers (display industry OEMs, AR headset makers) research extensively online before engaging. Technical content marketing on micro-LED, multi-language SEO, and a paid B2B layer to capture in-market searches are exactly Millennial's wheelhouse. Plus a Cambridge spin-out brand needs ongoing investor and recruitment digital presence.

08

Twin Science & Robotics

Asude Altintas Guray · Co-Founder & CEO
London-based EdTech delivering purpose-led STEM and AI education kits to schools, used by 1.5M+ students across 40+ countries.
SIGNAL DETECTED

Named « Most Influential CEO 2025 in Educational Technology » by CEO Monthly. Won « Made in the UK, Sold to the World 2025 » Education & EdTech prize. 93% of revenue from exports.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

EdTech selling B2B to UK MATs (Multi-Academy Trusts) and international school groups is a digital-channel game. The CEO's personal stance on AI-ready classrooms is a content goldmine for LinkedIn outreach to school leadership and curriculum buyers. Millennial's full-funnel approach + LinkedIn personal brand support fit naturally.

09

Gerald McDonald & Co

Maxim McDonald · Managing Director
Basildon-based 4th-generation family-run B2B food ingredients trader (juices, spices, blends), 109 years in business, £27M annual turnover.
SIGNAL DETECTED

September 2025 acquisition of a UK dried-fruits importer. Won the « Made in the UK, Sold to the World 2025 » Agriculture, Food & Drink prize. Asia office in Kobe, Japan; world-leading position on Japanese yuzu juice.

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

B2B food ingredient buyers (food manufacturers, formulators, drinks brands) increasingly research and shortlist suppliers online before placing trade enquiries. Modern technical SEO on yuzu/spices/juices, content marketing showing the supply chain story, and a refreshed B2B website are open white space for a 109-year-old family business stepping into the digital era.

10

Luminous Show Technology

Edwin Samkin · Co-Founder & Managing Director
Exeter-based special effects engineering business serving theatre productions, theme parks, ceremonies and live events globally.
SIGNAL DETECTED

King's Award for Enterprise in International Trade 2024 + « Made in the UK, Sold to the World 2025 » Creative Industries prize. Special effects hardware on the Harry Potter and the Cursed Child global tour (USA, Canada, Germany, Japan, Australia).

WHY THIS PROSPECT FOR MILLENNIAL COMPANY

Their B2B buyers (theatre producers, theme park operators, ceremony directors) are highly visual and need to see the work. A portfolio-led website, video-rich SEO, paid B2B targeting in-house creative directors, and LinkedIn presence around the Harry Potter Cursed Child tour are obvious growth levers. Millennial's design-heavy capability is a natural fit.

04 / AI PERSONALISATION

Emails that look written by hand.

The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself — it's the first sentence. When a UK SME founder or marketing director opens an email and reads a sentence that mentions a specific fact about their business, their company's recent news, or their own published view, the email earns the right to keep going. Cold is Gold's AI workflow extracts those facts at scale across thousands of prospects, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no "I came across your website" generic openings — just a precise, verifiable fact in the prospect's own vocabulary, tied directly to your offer.

The principle: when the prospect reads the email, they should think "this person looked into me", not "this is a bot". Every sentence mentions a precise, verifiable fact, in the prospect's own vocabulary.

Here are the 3 types of signals we would use to personalise every email sent on your behalf.

01

Recent business award or external recognition

What we look for A publicly announced award, prize, ranking or external recognition received by the company (or its leader) in the last 18 months.
Where we find it gov.uk award pages · The Manufacturer · Insider Media · founder LinkedIn
Findable on 85% of prospects
Raw data

Champions Speakers won the EAA Booking Agency of the Year 2025 on top of the Made in the UK, Sold to the World 2025 prize. 122% growth over 2 years, 66 countries.

AI personalisation →

“Saw Champions picked up the EAA Booking Agency of the Year on top of the Made in the UK 2025 prize. With 122% growth and a presence in 66 countries, the bureau story plays well across UK corporate L&D buyers on LinkedIn.”

02

Recent operational milestone

What we look for An acquisition, merger, new office, new facility, major contract win or fundraising round announced in the last 12 months.
Where we find it Insider Media · BusinessLive · UKTN · Companies House · founder LinkedIn
Findable on 70% of prospects
Raw data

Hayward Wright merged with Auker Rhodes (Leeds) in April 2026 — their first office outside the Midlands, following Wharfside (Birmingham) and Ansell Munden (Cannock).

AI personalisation →

“Saw the Auker Rhodes merger went through this April, your first office outside the Midlands after Wharfside and Ansell Munden. Three regional digital footprints to build out, each with its own owner-managed business audience.”

03

Personal thought leadership

What we look for A recent personal piece from the decision-maker: interview, op-ed, podcast, individual recognition, or a LinkedIn post taking a clear stance.
Where we find it Trade press interviews · podcasts · CEO Monthly lists · conference rosters · LinkedIn posts
Findable on 60% of prospects
Raw data

Philippa Glover (Rakem Group, MD) published an op-ed in The Manufacturer arguing that Greater Manchester needs to make, not just invent — making the case for industrial sovereignty.

AI personalisation →

“Saw your Manufacturer piece on Greater Manchester needing to make, not just invent. The industrial sovereignty argument resonates with chemicals procurement teams in food, coatings and pharma.”

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Millennial Company has all three.

Our conviction is that we can install for you a steady stream of qualified discovery calls with UK B2B SME decision-makers over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing